Content Management Systems (CMS)

The purpose of this assignment was too start creating our website by adding the customers logo and copyright information. This way we have the foundation to finish creating the site for our fictitious customer.

Website

• Why did you choose that particular platform? The main reason I choose this platform is that I use it for PTO. So I know even though it can be difficult to work with, there are short cuts to change things around. For example you can take a website and then turn the main page into a blog and still keep other pages.
• Have you used it before? If so, what was your experience? I kind of answered this in the first question, I use it often for PTO.
• Why did you choose that particular template/theme? I choose this one because I wanted simple and clean. You should not have to search around to find anything.
• What features will you leverage to meet the business needs of your fictitious client? Even though I picked a template I still have the option to do editing. I can add and take away features that are not working for me.
• Have you used any CMS that you would NOT recommend? Why? I have used Wix before, and while I loved it links expire. I like to use my school work where possible in the day to day world.

Reel Deal Tacos

Organic, friendly and ocean inspired food all at your fingertips from Reel Deal Tacos. Owned and operated by Brenda and Robert Thomas who took their passion for locally sourced food and opened a food truck that serves some of the freshest fish tacos around. You can find them rolling around town 7 days a week near San Diego State University, UC San Diego, Hotel Del Cornado, Downtown Gaslamp District, San Diego Zoo and multiple special events. Come enjoy some fresh seafood from two people who took have a love for the sea.

Proposal Presentation

The purpose of this assignment was to create a proposal for creating a website for our fictitious client "Reel Deal Tacos". The purpose f this proposal is to let our client know how we are going to make their website and how we are going to  incorporate details about the company and pictures of the food. 

Proposal: https://docs.google.com/document/d/1cdTP1Di_q2Dr-EJ4QDt4q_RijT9yUX8FEBNfNdnYJfY/edit?usp=sharing

Competitor Research

The purpose of this assignment was to give us a chance to review our client, and then review what we would consider as competitors and how their sites looked. I chose three competitors from the San Diego, CA area to review.
Mariscos Nine Seas Facebook
Mariscos Nine Seas Website
Chavas Seafood
Kiko's Website

DVA: RISE Peer Feedback

First off let me say what an inspirational young woman,

standing up for a cause that some may fear standing up for. A suggest I would
have for your video is to flip the ending with the beginning, have the speaking
in the beginning and then have the rest of the videos with the music playing
over then at the end. That may even help to get your video to the minute mark
for the final submit. The videos were good and shot perfectly and the voice
over was good other than some jumping in the videos. That tends to be the
difficult part when trying to combine multiple speaking videos into one it is
easy to see where a person may have been in one shot compared to the next. It
may help to have the scripted practiced so that part of the video can be shot
as one. Overall though I enjoyed the video and learning about Amina and her passion
for human rights and women’s rights.

Personal Brand Idenity

Brand Journalism: Is it really controversal?

Brand Journalism is a word you hear often but may not actually know the meaning of. To some it is a great thing and helps bring in revenue, while others say it does not following the true meaning of being journalism. These people can be divided into two categories: Traditional journalists and brand journalism. Traditional journalism follows older foundations set at the beginning if journalism. While brand journalism looks at a new approach to still making money while being a journalist. This is what has caused the controversy between both roles, but while it may be bad there has been some good too. There are just as many negatives as there are positives, it just takes a reader who can tell the different and come to the appropriate thought.

            To understand why brand journalism is controversial you must first understand what traditional journalism is and why they view the other side the way they do. Traditional journalism works by gathering information, assessing, creatingstories, and making sure these stories help readers make the best possiblechoice or decision about something. (Cowlin, 2014) This is a time-consuming process that makes it longer to get a story out to the readers and or viewers but overall is for the good more than the bad. Traditional journalism follows a rule referred to as the “Fourth Estate” that sets the standards for journalism to keep it truthful and informational without personal opinions or thoughts. This is a major difference between the two, because one feels opinion is alright to have while the other side sees things differently.

            Brand journalism is a form of journalism as used to advertise or persuade readers and or views to a certain direction. It is known for being used alongside content marketing where there is a specific audience in mind and the story is used for profit. (Cowlin, 2014) This types of journalism is used to make a profit which makes readers and viewers question the ethnicity of the story. Though some of these stories are just marketing ads that help to sell items or benefit a company. The issue with this though is that even though a company pays for their brand to have a good image if the company is a bad company overall it will not help them. They can have all the positive feedback and advertising and stories they want but if a customer calls into a call center just to spend hours waiting to solve an issue then it truly does not help the company.

            While the difference between these two are great if you combine them, and use the strengths from both sides you will be able to get a strong story with the correct view. A journalist is a good starting point for branding, they know how to find a story, be a team player, and they understand where their job description begins and ends. This leave for the perfect opening of a brand journalist to let the journalists be journalists but then step in the associate the story or subject into a conversation where it makes the subject look good.They can provide constructive feedback that is beneficial for developing the story or brand they are working on. If these two forms worked together they could create a powerful story with good views but this is where the trouble lies.

            Journalists want to give you a story and you can form your own personal opinion on it. While a Brand Journalist wants to persuade you to a side. This is what they are paid to do and this is also the reason they are seen negatively. You must question how real a story is when someone is being paid to make something look a certain way. We have seen this a lot during the last election. When a party is paying someone to make the other party look bad then things will be taken out of context. It was so bad during the election that they had to start running statements each party said about the other through fact checking sites. This is where you can see that just people you are being paid for a story, when you put in personal opinion you can have devastating results on someone’s life or goal. This was made known more now than ever but it was also made known the fact people are not able to tell the difference in these types of stories. This tells you we have some good journalists out there who can take false facts and turn them truthful all because they convinced one person to share a story.

            Brand journalism will only continue to grow. They have mastered how to use the internet to advertise and tell their stories. They have mastered getting news out quickly, and to make it eye catching to who their intended viewers are. The viewers are just going to have to become better at telling truth from false because in this world the quicker the news is released the better your ratings.

 References

Burg, N. (2014, May 14). Journalists vs. Marketers: How to Ease Tension Inside Brand Newsrooms — The Content Strategist. Retrieved December 11, 2016, from https://contently.com/strategist/2014/05/14/journalists-vs-marketers-how-to-ease-tension-inside-brand-newsrooms/

Cowlin, M. (2015, January 12). Why the Controversy? Traditional and Brand Journalists Need to Hug it Out - Thismoment Content Marketing Blog. Retrieved December 11, 2016, from http://www.thismoment.com/content-marketing-blog/brand-journalist/

Wandrick, J. (2015, August 22). Color Her Fierce. Retrieved December 11, 2016, from http://jwandrick.wixsite.com/colorherfierce/single-post/2015/08/22/Journalist-On-Two-Sides-of-A-Great-Divide-Controversy