Week 1 Analysis: Businesses & Blogs

                                 Similarities, Differences, and what makes them special: Full Sail University, Dollar Shave Club, and Science World

What makes Full Sail University special is not only is it a university, but that their blog focuses more on their students and the University than it does sailing a product.  Full Sail relies on past students and their success to prove their credibility to the audience. The site is very simple and dark, not over crowded or containing too much color. They focus not only on their hall of fame; which is the success of past students, but they also focus on show casing currents students work and accomplishments. They also share their news by different degree categories, so you can read what interests you without searching through multiple titles.

What makes Dollar Shave Club special is the way they set the website up to appeal the their target audience. The main audience for them is men, while they also know information for women as well. They post different types of trivia on the blog for men to try and figure out. Some of their articles may seem like things that are random they are things that people should really know about. They explain in depth how a membership with them works, and the product add-on that you can get.

What makes Science World special is that it is a physical place to learn that offers memberships (yes you can learn at Full Sail too but not in the same kind of way). They having hours posted and you can even buy tickets online. Science world is a not-for-profit organization. They are based in Canada. They offer not only memberships but you can also join different things. They even promote their volunteer opportunities.

All three of these blogs have a few similarities. All three have organized information into different categories. Showing different things like most recent post and also their most popular posts. They all are very informative with their information; just how they deliver it is done differently. They all contain links to their professional websites and also to the social media sites they have. Each other them have a blog created to capture their targeted audiences. All three blogs establish their credibility in some way weather it be by what they post or the reviews on them. All three blogs also commutate with their viewers, the time frame it takes for them to reply is different though. They all promote what they are about or what they are trying to sale.

Full Sail University and Dollar Shave Club’s blog are similar because they are both promoting something. While you might look at Full Sail’s blog and think how is this promoting something, the fact is that it is promoting in a secretive way. They both use information from sources that have experienced what they have to offer to sale the idea to you. They are quick to reply when people have questions or need more information about something.

Full Sail University and Science World’s blog are similar because they both promote more serious educational topics. While Full Sail is at a college level, Science world promotes to multiple levels. The information is all displayed more seriously for the articles, not displayed with much humor at all. They both are physical places that you can visit, and walk around to learn more.

Science World and Dollar Shave Club’s blog are similar because they both use humor in their ads. While Science World does keep their articles more serious, they use similar humor as Dollar Shave Club does. Not all of the humor is clean humor either, some of it may actually make people uncomfortable based on their views. Humor is a great tool for advertising because it makes you remember the name of the company and what they have to offer you.