Analysis of Science World, Dollar Shave Club and Full Sail University
The Full sail video is used as a recruitment video by
describing the university and how they set students up to succeed. They explain
how their studios are comparable to some of the top studios in the world. With
empowering the studios by giving them the “Launch Box” package with industry
needed software. The education you received is closely related to the actual
career by the amount and time given to complete your work. They also explain
all of the different technology and how they use it and how they solve
problems.
In a way this video does tell a story because of
how explain your journey. They tell you how your experience is going to be and
how they are helping you along the way. They also tell you why things are set
up this way, so you know exactly what to expect on your journey through Full
Sail.
The Dollar Shave Club video is used to promote a new product
by involving humor, like all of their other videos. In all reality most of
their videos are serious but you do not catch onto that easily because of the
humor masking it. By using this humor they can talk about subjects like,
wiping, and it not disgust people. The references are made towards men, which
are who they are mostly targeting, so men can relate to this easily. They
actually do pretty well at promoting their “One Wipe Charlie” wipes; it
actually makes you consider it. There is no story to this ad, just manly humor.
I am not sure that they could actually tell a story with the type of ads they
normally make.
The science world video is inviting because they make it
seem like a fun environment. They are energetic, reacting with each other, and
singing and being crazy. These are appealing things, and make people want to go
and be part of it. They give you a tour of the place while dancing around and
lip-syncing to information. The video is eye-catching; the music is older but
still familiar with people of all ages thanks to many ads. This video actually
even caught my husband’s eye while I was watching and he started asking what it
was for and where it was. It has people of all ages, so everyone age wise can
relate to it. Overall, I think this is the best video/information I have had to
review about them so far. I actually found them more interesting with this.
There is really no story to this, but even without a story it is still good.
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