Week 2 Analysis: Businesses & The Visual Web

This week we had to analyze Dollar Shave Club on Instagram, Full Sail University on Pinterest, and Science World on Facebook.

There is a lot of visual content on Full Sail’s Pinterest page. All of it is campus or class related. They have the different degree programs listed with pictures, and even some student’s work with pictures. They show different designed for Mac Book covers. They have housing listed with pictures and also other things that are near the campus. They even have a board for Full Sail’s Hangr where you can look at their gear.

The content supports Full Sail because it shows not only the available degrees and what is going on, but also what campus life is like. It gives you an inside look at what goes on without having to much information to read. They show people who you may see on campus and people they would love to see on campus, and these people are people whom most of us would love to work with. They also show you what your surrounding will be like. They do prepare you for your college life with much more than just the education part.

The negative thing about promoting with Pinterest is that you cannot engage with your audience as easily. Mostly all you can do is follow people.

The visual content Dollar Shave club shares are very humorous. They either have pictures with their shave boxes with funny lines on them, or they have funny pictures with their name some where in them. They either have images to promote how their razors are a great gift for people. They even have some funny images that you have no clue how they relate or how someone would consider doing that. They even relate some of their other products to things that require some thought on how they relate.

Everything you see on their Instagram page is funny. It even contains some of their witty lines that are on razor boxes. Humor is something that they are known for, and you catch onto that easily when you see their ads. With Instagram when they post images they can post a caption, but there is also a place for comments. So they can comment back to people on the comment feed.

The visual content Science World shares on Facebook is pictures of exhibits at their museum. They also shares pictures related to other articles on their Facebook. All images are scientific related so they follow the concept of Science world. This is also how they follow their brand. They show images of kids having fun and learning, but they also show images for informational articles.

They have a couple options on how they can communicate with their audience. In a way each post that they create is a way for communicating to their audience. They also can post comments and comment back to other people’s comments. They also communicate with them by posting pictures of their audience, of people who have visited.